Senior PHP & Laravel Developer — 12+ Years Experience
One developer.
Three specialties.
Zero handoffs.
Rahib Ali is a Senior Full-Stack PHP/Laravel Developer with 12+ years of experience who also works as a technical SEO specialist and builds AI automations that plug your tools together.
Three skills, one goal — ship things that don't break.
From backend architecture to search visibility to automation that removes manual work.
PHP / Laravel Development
Custom SaaS platforms, APIs, and legacy codebase rescues across Laravel, CodeIgniter, CakePHP and WordPress.
Technical SEO
Site-speed fixes, schema markup, Core Web Vitals and crawl-health audits that actually move rankings — the same expertise behind Frost Rank, a free SEO tools suite including a JSON-LD Schema Generator and a Redirect Chain Checker, both built and maintained personally.
AI Automation & Integrations
Chatbots, workflow automations and third-party integrations that connect the tools you already use.
No overselling. No surprise scope.
Twelve years of client work taught me this: honest positioning beats big promises.
Understand first
I read the codebase or requirements before quoting anything — no blind estimates.
Flag gaps honestly
If something's outside my skillset, I say so upfront instead of overpromising.
Ship and stay reachable
Direct communication throughout — no agency layers, no handoffs, no disappearing after delivery.
Platforms I've helped build and run.
Real, live products — not sample templates.
Sharely
sharely.seLaravel-based SaaS for Swedish property associations — manages shared-facility registries, maintenance plans, billing and integrations with Sweden's land registry.
SimpleSign
simplesign.ioLead developer, built from the ground up with my team — contract creation, e-signature workflows, PDF generation, billing & payments, and core platform features.
PlacidWay
placidway.comLead developer on a US-based medical tourism SaaS platform — feature development, communication tools, technical SEO and performance optimization.
SupportRoom
supportroom.comMental health support platform — Stripe payment integration and backend feature work.
Frequently asked questions
Three specialties from one point of contact: custom PHP/Laravel development (plus CodeIgniter, CakePHP and WordPress), technical SEO (site speed, schema markup, Core Web Vitals, crawl-health audits), and AI automation & integrations (chatbots, workflow automation, connecting third-party tools). No handing a project off between separate specialists for these three — one person who does all of it.
Yes — currently available for new projects, working directly with clients with no agency layers in between. Top Rated on Upwork with a 100% Job Success Score. See the Contact section below for the fastest way to reach out.
Frost Rank is a free suite of SEO and developer tools — a JSON-LD schema generator, page speed checklist, redirect checker and more — that Rahib Ali built and maintains himself. It exists because these are the exact problems technical SEO work keeps running into, not a generic product built to guess what a "toolkit" should contain.
Laravel is the primary framework for new builds, but the work also covers CodeIgniter and CakePHP (common in legacy codebases that need a rescue, not a rewrite) and WordPress for sites already built on it. The right choice depends on what's already there and what the project actually needs.
Five and counting, based on real shipped platforms: Swedish property management SaaS (Sharely), e-signature and contract workflows (SimpleSign), US medical tourism (PlacidWay), mental health support (SupportRoom), and technical SEO tooling (Frost Rank itself). See the Selected Work section below for details on each.
Whichever is easiest: Upwork (Top Rated profile, linked at the top of this page), email, WhatsApp, or LinkedIn — all linked in the Contact section below. Direct communication throughout the project, no account manager relaying messages.
Got a project in mind?
Whether it's a Laravel build, an SEO fix, or an automation that saves you hours every week — let's talk.